What's the Point?

Every Internet user is a potential client. Now, before you run away thinking we're just full of hype, here is what we mean: while every Internet user will not BUY from you, from an Internet Marketing perspective you must give everyone the OPPORTUNITY and be AVAILABLE for them to do so.

Step 1: Be Visible (Availability)

When users are searching the Internet, they are not searching for YOU, they are searching for what THEY NEED. Our analysis ensures that when potential clients use search terms logically related to your product or service, your entry will appear prominently both in the PAID ADVERTISER and NATURAL SEARCH sections for each search engine. We also place your entry into the relevant, major directories related to your industry for the greatest possible visibility spread.

New injections into the sales cycle begin within 10-12 days from the launch of the visibility campaign, and regular lead flow is solidly established within the first 30-60 days.

The cost of this broad-engine visibility is much less than you would be able to negotiate even with a single search engine for a single search term. Generally, the cost for our complete campaign (multiple search terms across multiple search engines PLUS Directories at $0.75 - $1.50 per click) is less than a single keyword on a single search engine, not including directories.

Step 2: Be Interesting and Relevant

Internet Searchers use a variety of terms to find information, and Step 1 above makes sure that they find YOU...once they arrive, the content that they find should be clear and relevant, providing what they expect in an easy-to-navigate format. Targeted and efficient use of graphics, text and multimedia is essential to capture and retain visitor interest without distracting from the reason they came to your site in the first place.

A visitor will remain on your site for a limited amount of time: they will either find the information they are looking for quickly, or they will get frustrated and leave the site, unlikely to return. We use educated and experienced analysis to build an intriguiging site, and ongoing analysis to modify the site as navigation traffic warrants.

Step 3: Be Interactive and Responsive (Opportunity)

Ultimately, you want your website visitor/prospect to become a CLIENT. Once they find the information they are looking for, there must be a means by which they can respond. The hottest prospect are those that request contact, and we provide the most efficient and productive means possible to make that happen. Additionally, we couple together your email campaign with website navigation to know who visited your website thorugh one of the email messages that they received, and pass those leads directly to your TeleSales team for direct follow up.

Schedule a presentation to see how our strategy can work in your business